logo-sito Web sites creation and development of Internet projects in Turin

Web sites for e-commerce and online sales

Online sales and creation of e-commerce Web site is a sector that is not experiencing crisis but a regular growth, even in Italy, where it finally won the traditional mistrust towards electronic payment systems and credit cards.

Let’s start by saying that generally an e-commerce Web site works if it sells a niche product that is may be very difficult to find or works if you manage to get competitive prices.

Surely having an idea, a good product and a good dose of enthusiasm are essential ingredients to create an e-commerce Web site but, on their own, they are not enough.

In order to make an e-commerce work, it is essential to start with a good knowledge of the market and to be aware of the problems.
One piece of advice that I can give is to start from a small niche market, it is always time to expand later the activity maybe abroad.

Latest e-commerce Web sites realized

Salumificio Valverde

An e-commerce Web site dedicated to sale of the prestigious ‘Salame di Varzi D.O.P’ and so carries on the task of passing on to others a unique Italian product for flavor that respects the local recipes of Oltrepò Pavese.
Year: 2018
CMS platform: WordPress + WooCommerce
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Italian Food Joy .de

One year later, the German language version of Italian Food Joy is born, an e-commerce Web site that promotes small producers of Italian specialties on foreign markets.
Year: 2017
CMS platform: WordPress + WooCommerce
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Italian Food Joy .com

An e-commerce Web site, but also a particular Market Place, where lovers of good food come into contact with small Italian production companies.
Year: 2016
CMS platform: WordPress + WooCommerce
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Xlite – LED lighting

Web site of Xlite srl an innovator company capable of bringing to market its own knowledge in new technologies for LED lighting, offering also customers advice.
Year: 2016
CMS Platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Smilepoint

Web site for e-commerce owned by a dentist based in Turin specialized in products for oral hygiene. Preventing health of teeth and gums is much better than cure them.
Year: realization 2009 / restyling 2013
CMS platform: WordPress + WooCommerce
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: No

Why to create an e-commerce Web site

Benefits of an e-commerce Web site for users

The initial skepticism of users towards e-commerce was due to the fear of making transactions via the Internet, but people have in recent years discovered the numerous and undeniable advantages of online shopping.

Online you can make purchases at any time having a lot more choice available and you can find products at discounted prices or products definitely unavailable near home. Therefore, after the uncertainties, we are now facing a fairly mature audience prepared to use these new technologies.

Advantages of an e-commerce Web site for a company

For the company, as for the user, having an e-commerce means having an online store open 24 hours a day every day of the year where customers can arrive and buy at any time, you are never forced to ‘ lower the shutters’.

In order to sell online, it is not necessary to have a warehouse; in fact, many choose ‘Drop Shipping’, a new sales system that allows the packaging and shipping processes to be delegated directly to the supplier. Even a small company, which does not have large budgets available, can therefore consider opening this online sales channel.

It is not important for a company to operate at a local, national or international level, with an e-commerce Web site it can conquer new market shares even abroad.

Through an e-commerce Web site to communicate a promotional offer or spread a new online advertising campaign it takes just a few clicks, you can monitor the routes made by users, the most viewed products, the transactions carried out, and acquire valuable information to define the target.

web site for e-commerce

How to make a successful e-commerce Web site

Proprietary e-commerce Web site or MarketPlace?

First you need to decide whether to rely on an existing online sales platform (such as Amazon or E-Bay ) or create a proprietary Web site that allows greater customization and total management of all processes related to e-commerce. For both solutions there are costs to be incurred, but there is no business that is exempt on that, all lies in analyzing and understanding characteristics that you want give to the business and which are buyers.

For certain kinds of online businesses, the MarketPlace is simply not a choice, for others it is only an economic or practical matter.
In the case of a MarketPlace the time invested and the committed will always be in the hands of third parties and this can lead to unpleasant consequences.

In fact, I personally witnessed online shops being closed, Amazon or E-Bay accounts canceled because they  ‘were violated by third parties’ or because they had ‘not complied’ with some clause signed in the policy, years of reputation gained through feedback and reviews thrown away.

Warehouse Management or Drop Shipping?

In defining the project itself, the first thing to do is decide how to manage the procurement, storage and delivery of products.

If you do not want to invest in your own warehouse today you can opt for the ‘Drop Shipping’ a sales formula that allows you to sell your products by sending the order directly to the supplier who will deliver the package to the final customer on your behalf.

A choice that may seem cumbersome and complex, but also extremely convenient for those who decide to start their business online without too much expense, offering immediately a good variety of products.

Image and recognition

The trust of users must be won and by nature we know that people are wary, especially on the net. If we are talking about a Web site, a brand, or a unknown name, most of them will get information on forums, blogs or discussion groups.

Transparency and above all clarity become indispensable elements; we need to give them as much information as possible, people want to know what and who is behind a brand, behind a Web site, they are curious and want to know the story. Open a blog within an e-commerce Web site can offer a valid support and also a source of new content; which allows to be easily indexed and acquire value.

web site for e-commerce

User experience and welcome

Beyond the price, shopping has always been and remains, even today in the Web, a highly emotional decision.

Once the target and the right business have been identified, we must realize an e-commerce Web site where the customer is at ease designing a graphically pleasing interface, but that must be also simple and intuitive.
This is what it means to make a welcoming Web site.

A simple and intuitive navigation must be maintained, the structure of the site must allow users to immediately find what they are looking for, but at the same time the interest should be stimulated with products related to what is sought, the user does not always know exactly what he wants.

On the Web site can not miss a good search tool or filters to help customers to find immediately what they are looking for. Designing an e-commerce Web site never lost sight of the ultimate goal that is leading the user to complete the purchase as soon as possible.

The cart must be clearly visible on every page, possibly at the top right. The images of the products must be in high resolution and well taken, the information about products must be exhaustive and well written, foreseeing every possible doubt.

Above a certain amount, the free shipping will make the happiness of many customers pushing them to exceed the minimum purchase threshold that will allow you to ship keeping your profit margin. Occasionally offering discounts and coupons is a fundamental tool for retaining and expanding your clientele.

Let us also remember that some buyers do not have a credit card or do not like to use it and think that sharing such sensitive data on an e-commerce Web site is not a wise decision, therefore it is necessary to offer different payment options ( cash on delivery, bank transfer, prepaid cards, PayPal, etc.) so that even those who are not willing to leave their credit card data can still conclude the order.

Customer support and reputation

The purchase does not always end the user experience, customer service efforts must be aimed at ensuring a good shopping experience respecting the expectations created.

We must always take care of the details in the communication and answer questions even when the tones are more heated. Feedback and reputation on the Web are lifeblood, and this is worth a lot more for e-commerce Web sites.

It takes years to create and consolidate a good reputation but a badly managed dispute can suffice to produce incalculable damages in a few days.
We need to constantly gather as many feedbacks as possible (including criticism) and study together with users how to improve the shopping experience.

web site for e-commerce

My approach and my choices

For the creation and management of an e-commerce Web site I use WooCommerce, a plugin dedicated specifically to e-commerce. It is an excellent open source solution, with low costs, easy to manage even for less experienced users.
WooCommerce (purchased in 2015 by Automattic the company that owns WordPress) today is a world leader with over 40% of e-commerce Web sites managed with this solution ( statistics Built With ).

Thanks to the numerous WooCommerce extensions available on the net, it is also possible to increase the already existing features and bring them to a higher level depending on the needs of the individual project. You can manage multilingual online shops, warehouses with ‘Drop Shipping’, separate retail and wholesale sales with differentiated prices and separate user levels and much more.

I want to underline that I do not like abandoning projects to themselves in the quotation you will always have a full year of assistance included, I will take care of all the necessary technical updates.

You will be the owners of the Web site that will be updated in complete security and completely autonomously. In fact, to develop Web sites, I use the famous WordPress platform, the CMS widespread to over 30% of Web sites on the Internet ( statistic Built With )  so you will have an easy system for inserting contents without need to know codes of sorts.

You will learn how to use WordPress and WooCommerce thanks to the training hours included in the quote that will provide you the necessary and essential know-how for managing texts, photographs, videos, products, stock, discounts, orders and much more. The management costs will be reduced so much, leaving only the most technical aspects in my hands.

Ho avuto il piacere di lavorare con Corrado per la realizzazione di un sito web destinato ai mercati esteri e si è rivelato un affidabile partner professionale, risolvendo molti problemi grazie a un approccio metodico e ad alcune brillanti intuizioni. Una eccellente padronanza di WordPress, molta esperienza e la passione per la fotografia completano un profilo che potremmo definire poliedrico.
Antonella Orecchia
Antonella Orecchia
12:51 24 Jun 18
Ho lavorato con Corrado a più progetti e il risultato? Mai delusa! Lavorare con Corrado vuol dire affidarsi ad un professionista del web dove precisione, affidabilità, problem solving e disponibilità sono sempre presenti. Per progetti web, e-commerce, manutenzione siti e anche di fronte ad un problema con Corrado la soluzione si trova sempre.
Silvia Caruso
Silvia Caruso
09:32 19 Mar 18
Corrado, oltre ad essere un mio amico ed essere una piacevolissima persona, è un bravo professionista che ha realizzato il mio sito Internet con serietà, rapidità ed efficienza
Jacopo Giambrone
Jacopo Giambrone
14:44 12 Mar 18
Per Comufficio, associazione nazionale di settore, Corrado è uno dei migliori docenti di tematiche inerenti il web. In genere i suoi corsi hanno il tutto esaurito e spesso devono essere replicati, chiaro segno di apprezzamento. Grazie Corrado e a presto.
Giacomo Biemmi
Giacomo Biemmi
17:52 09 Mar 18
Corrado è una persona squisita ed un professionista molto serio e preparato. Puntuale e disponibile ci ha supportato in modo impeccabile per la realizzazione del sito
Ma Pe
Ma Pe
16:42 09 Mar 18
Docente e collaboratore Sinervis Consulting professionale, assolutamente competente .Web Developer preparato, in grado di comunicare al meglio i concetti utili alla formazione del cliente.
Davide Lazzarotto
Davide Lazzarotto
16:37 08 Mar 17
Dopo un'esperienza lavorativa con una web agency che non a saputo gestire efficacemente il nostro sito, abbiamo cercato un'alternativa e tra le varie scelte c'era anche quella del dott. Corrado Prever.Si è rivelata una persona puntuale, semplice in quanto ha saputo descriverci il progetto in modo preciso e facendoci ben capire quale fosse la strategia che aveva in mente per noi. Un vero professionista che raccomanderei!
chiara gatta
chiara gatta
16:00 08 Mar 17
Lo studio Ghidini, Girino & Associati, di cui sono associato, ha affidato al Dottor Prever la realizzazione tecnica e l’aggiornamento del proprio sito Internet. Abbiamo riscontrato che il Dottor Prever ha svolto e continua a svolgere l’incarico con cura, precisione e tempestività. Massima affidabilità.
Roberto Pavia
Roberto Pavia
10:33 20 Jan 17
È la prima volta che lavoro con Corrado e sicuramente ci saranno altre occasioni. Rapido, puntuale, capace di risolvere problemi all’ultimo momento e di soddisfare ogni richiesta, anche la più assurda, cosa che accade molto spesso in questo campo. Chiaro nelle spiegazioni e meticoloso nella lavorazione. Un professionista serio e affidabile. Grazie Corrado!
Francesco Copelli
Francesco Copelli
14:24 02 Jan 17
Corrado Prever é in grado di soddisfare ogni esigenza per la realizzazione di siti web. Personalmente ho fatto due siti con lui molto diversi per esigenze e tecniche. Corrado si rivela attento , scrupoloso , meticoloso , molto preciso oltre che essere assolutamente serio ed onesto. Un esempio erudito , sensibile alle esigenze del cliente ma soprattutto di rara etica e professionalità .
Daniela Sellone
Daniela Sellone
14:02 31 Mar 16
Dalla mia esperienza posso certamente affermare che si tratta di persona competente, professionalmente molto serio e preparato. Rapido nei tempi, esauriente nelle risposte,affidabile nei consigli.
Manola Delpero
Manola Delpero
13:12 26 Mar 16
Nella giungla dei sedicenti esperti informatici, Corrado fa la differenza per serietà, competenze e qualità.
Lorenzo Barberis
Lorenzo Barberis
07:37 22 Mar 16
L'attenzione per i particolari, la ricerca delle soluzioni migliori - anche quando non sono quelle più a portata di mano, la completa personalizzazione di ogni progetto, nella migliore accezione di quell'artigianalità "Made in Italy" ben diversa dalle catene di montaggio ormai diffuse anche fra le Company che si occupano di realizzazione di siti web.Con Corrado è stato possibile dialogare e costruire insieme, sia quando a monte avevo soltanto un'idea, sia quando si trattava di realizzare concretamente un progetto che avevo in testa bello e finito.Un dialogo professionale e costruttivo che, a partire dal 2009, ha portato alla nascita e poi alla crescita dell'intero network telematico dell'associazione culturale della quale sono presidente e che ora annovera 6 siti web di grande successo nell'ambito della divulgazione scientifica.
Franco Rosso
Franco Rosso
21:52 03 Mar 16
Corrado è uno web developer professionale e capace, con una buona dose di umiltà e pazienza e con una volontà che lo rende capace di creare e trasformare qualsiasi cosa. Preciso e meticoloso è il partner ideale per qualsiasi progetto.
Laura Copelli
Laura Copelli
08:41 21 Jan 16
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