logo-sito Web sites creation and development of Internet projects in Turin

Corporate Web sites for small and medium-size businesses

In a global market, companies and small and medium-sized businesses have to deal daily with international competitors and suppliers. The creation of Web sites for companies and businesses must lead to a well-designed, consistent Web site that works on various devices and immediately transmits a good image.

Today it is unthinkable for a company not to have a Web site created by a professional, even for a just question of brand and representation.

A corporate Web site, even for a small business, has in fact become an indispensable tool to make itself well known everywhere, to intercept new customers, to present themselves.

A Web site by its very nature is a very diversified product on the Internet will find very different solutions and will inevitably have very different quotations. Solutions that will be proposed are sometimes artistic but often are not functional and not very effective for the target to which the Web site is being designed. A small company will usually have very low budgets available which must therefore be optimized to the best trying to make an effective product.

Latest corporate Web sites realized for small and medium-size businesses

Knowledgeshare

Knowledgeshare is a portal created to make available information on patents and technologies.
The project sees the POLITECNICO DI TORINO as a scientific leader, committed to strengthening its technological transfer development capabilities, with the collaboration of INTESA SAN PAOLO, whose goal is to promote the growth of Italian companies.
Year: 2016 – 2017 – 2018
CMS platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: No

Italbees

Web site of Italbees; a Turin-based company that for some years has chosen an innovative network structure, functional to sharing projects and optimizing costs.
Year: 2018
CMS platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Wannadream

Wannadream Web site; a communication agency in Turin specialized in strategic presentations tailored to the important moments of corporate life.
Year: 2018
CMS platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Giordano Tende

Web site of Giordano Tende; a company specialized in the installation of awnings, doors and windows in Turin and province, for home, office or shop.
Year: 2017
CMS Platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

PCM – progettazione costruzioni meccaniche

PCM Meccanica Web site; a company based in Turin that produces milling on all materials, block molds, welding masks, support for testing elements.
Year: 2016
CMS Platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Italfiocchi

Web site in two languages of Italfiocchi; a company based in province of Treviso, producer of complete feed for horses and other animals, a balanced product of excellent quality.
Year: 2014
CMS Platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

FOMT

Website of FOMT; a company based in Turin that manufactures engine supports and servomotors, pipes, fittings and manifolds and aluminum parts of various types.
Year: 2014
CMS Platform: WordPress
Used languages: HTML5 / CSS3 / jQuery / PHP
Validated W3C Web site: Yes

Why create a corporate Web site

An institutional website is now a necessity not only for large companies and multinationals, but also for small businesses that have the opportunity to obtain a good popularity even without major investments.

Until recently a corporate Web site was designed like something to present products and services something like a catalog or a brochure.
Today this vision is outdated, the corporate Web site is no longer point of arrival where to bring the customer, but a starting point to develop new business strategies, today we can think it as a tool for strategic communication through which to develop conversion plans.

From the latest market analysis and from everyday experience it is clear that there are few companies that do not have a Web site, but there are many who do not exploit its full potential.

Many Web sites of this type, created several years ago and abandoned to themselves, today are facing technical problems, often they are slow, have no hold on customers, are badly structured and are just like thousands of other websites. Improvements are often limited to graphics, without think about the effectiveness of the Web site, without wondering who are the visitors, why they are visiting it and if they find what are looking for.

corporate web site

The advantages of a corporate Web site for the business

A corporate Web site in addition to passively presenting products and services can be used for a lot more, serves to be well known and to promote your business at various levels, the benefits that this tool offers are really numerous and I will now try to make a brief overview.

A corporate Web site if used correctly is a flexible tool that can be updated for different purposes: do you want to communicate the launch of a new product? a promotional offer reserved for the most loyal customers? an event that will take place soon in the sales point?

There are no flyers to print, with the Web site is a matter of a few minutes and there are no space or time constraints allowing you to get almost immediate visibility, especially if updates appeared on the Web site are shared on social networks.

One of the purposes of the corporate Web site is to increase the knowledge of the brand and from this point of view the Web site allows for example to keep the users interest high. Loyalty strategies must be used, organizing and sponsoring events, contests, or promotional initiatives.

Having your own Internet space, professionally managed, helps you gain greater authority and have a good reputation, which are a must-have asset in order to excel in the global market.

The corporate Web site is a always visible showcase, makes possible to reach both large audiences and public niches that are difficult to reach by other means, even beyond national borders; from this point of view the potential of the network is really huge, all lies in the ability to communicate effectively with your target.

In this case we are really facing the digital revolution. The average or small sieze business can exploit the network to make themselves recognizable by a vast public and lay the foundations for building solid future relationships without being limited by the territorial reality.

The big company should instead confirm the expectations of the public proving to be at top level offering the best of itself through the corporate Web site.

A Web site allows you to acquire a lot of information about users and their behavior: you can know the number of visits, the origin of visitors, the most visited pages, the most followed routes, pages of entry or exit, types of devices used, countries of origin, language, and much more.
Any action that may be undertaken,  each marketing campaign can therefore be verified and monitored in detail.
Thanks to the collected data it is therefore possible to implement more targeted and effective strategies to achieve marketing objectives.

How to make an effective business website

corporate web site

Whether you want to create a corporate Web site from scratch or to improve the current Web site, if you want to get satisfactory results, you have to think the user at the center and guarantee the best browsing experience possible. The biggest effort to make is to forget yourself  and understand that the corporate Web site must, first of all, like to customers the rest comes later.

As I mentioned, it is not just a question of appearance, but also the graphic itself communicates; would you consider a company with an incomplete corporate Web site, with obvious errors, slow loading, with a dated layout, with pages that do not load? Obviously not.
Through a modern, well cared and professional layout, you transmits a positive image to be trusted.

Expressing concepts in a simple way is often very difficult, we tend to digress and fill our website with useless, superfluous information, not in the right place or in the right logical order. This causes a sense of confusion in a visitor who finds it hard to find what he is looking for.

The communication is always improvable and a generic one is not enough but must be aimed and studied according to the target, the contents must be useful for those who read them. If in the marketing campaigns you are using ‘landing pages’ and ‘call to action’ these must be effective and encourage to continue.

If you want the user experience to be pleasant, the Web site must be easy to navigate, the structure clear and intuitive, the loading of pages fast.

It should also be remembered that the Web site will never be finished once and for all. It will have to evolve and transform itself following the new trends in both the technological and communicative fields. For example today it is unthinkable for a company not to have a corporate Web site compatible with various mobile devices or that is not followed and optimized at the SEO level.

corporate web site

My approach and my choices

My goal is to find out the balance between the available budget, the objectives set, the ease of management and the stability of the product. Using WordPress as a CMS platform and integrating it with my customized templates, I can provide a company with a dynamic, versatile, functional Web site that can be used correctly on  various mobile devices.

Each Web site I develop will be designed and customized taking into account the customer’s requests because each company, each reality is a case itself  with specific needs, peculiarities, and objectives to be achieved.

After years of experience I can advise to add to a corporate Web sites also a News / Blog section that will not only have to be well managed and updated frequently, but which must really be considered the beating heart of the Web site itself.

Through this window the Web site will be able to attract and involve new target and send to search engines the message of an active Web site which will be repaid on both fronts: with new users and with a better positioning in search results.

Through contact forms, newsletters, and reserved areas you can interact with your network of customers and / or suppliers.

I want to underline that I do not like abandoning projects to themselves in the quotation you will always have a full year of assistance included, I will take care of all the necessary technical updates.

You will be the owners of the Web site that will be updated in complete security and completely autonomously. In fact, to develop Web sites, I use the famous WordPress platform, the CMS widespread to over 30% of Web sites on the Internet ( statistic Built With )  so you will have an easy system for inserting contents without need to know codes of sorts.

You will learn how to use WordPress thanks to the training hours included in the quote that will provide you the necessary and essential know-how for managing texts, photographs, videos and anything else you would like to include on the Web site. The management costs will be reduced so much, leaving only the most technical aspects in my hands.

Ho avuto il piacere di lavorare con Corrado per la realizzazione di un sito web destinato ai mercati esteri e si è rivelato un affidabile partner professionale, risolvendo molti problemi grazie a un approccio metodico e ad alcune brillanti intuizioni. Una eccellente padronanza di WordPress, molta esperienza e la passione per la fotografia completano un profilo che potremmo definire poliedrico.
Antonella Orecchia
Antonella Orecchia
12:51 24 Jun 18
Ho lavorato con Corrado a più progetti e il risultato? Mai delusa! Lavorare con Corrado vuol dire affidarsi ad un professionista del web dove precisione, affidabilità, problem solving e disponibilità sono sempre presenti. Per progetti web, e-commerce, manutenzione siti e anche di fronte ad un problema con Corrado la soluzione si trova sempre.
Silvia Caruso
Silvia Caruso
09:32 19 Mar 18
Corrado, oltre ad essere un mio amico ed essere una piacevolissima persona, è un bravo professionista che ha realizzato il mio sito Internet con serietà, rapidità ed efficienza
Jacopo Giambrone
Jacopo Giambrone
14:44 12 Mar 18
Per Comufficio, associazione nazionale di settore, Corrado è uno dei migliori docenti di tematiche inerenti il web. In genere i suoi corsi hanno il tutto esaurito e spesso devono essere replicati, chiaro segno di apprezzamento. Grazie Corrado e a presto.
Giacomo Biemmi
Giacomo Biemmi
17:52 09 Mar 18
Corrado è una persona squisita ed un professionista molto serio e preparato. Puntuale e disponibile ci ha supportato in modo impeccabile per la realizzazione del sito
Ma Pe
Ma Pe
16:42 09 Mar 18
Docente e collaboratore Sinervis Consulting professionale, assolutamente competente .Web Developer preparato, in grado di comunicare al meglio i concetti utili alla formazione del cliente.
Davide Lazzarotto
Davide Lazzarotto
16:37 08 Mar 17
Dopo un'esperienza lavorativa con una web agency che non a saputo gestire efficacemente il nostro sito, abbiamo cercato un'alternativa e tra le varie scelte c'era anche quella del dott. Corrado Prever.Si è rivelata una persona puntuale, semplice in quanto ha saputo descriverci il progetto in modo preciso e facendoci ben capire quale fosse la strategia che aveva in mente per noi. Un vero professionista che raccomanderei!
chiara gatta
chiara gatta
16:00 08 Mar 17
Lo studio Ghidini, Girino & Associati, di cui sono associato, ha affidato al Dottor Prever la realizzazione tecnica e l’aggiornamento del proprio sito Internet. Abbiamo riscontrato che il Dottor Prever ha svolto e continua a svolgere l’incarico con cura, precisione e tempestività. Massima affidabilità.
Roberto Pavia
Roberto Pavia
10:33 20 Jan 17
È la prima volta che lavoro con Corrado e sicuramente ci saranno altre occasioni. Rapido, puntuale, capace di risolvere problemi all’ultimo momento e di soddisfare ogni richiesta, anche la più assurda, cosa che accade molto spesso in questo campo. Chiaro nelle spiegazioni e meticoloso nella lavorazione. Un professionista serio e affidabile. Grazie Corrado!
Francesco Copelli
Francesco Copelli
14:24 02 Jan 17
Corrado Prever é in grado di soddisfare ogni esigenza per la realizzazione di siti web. Personalmente ho fatto due siti con lui molto diversi per esigenze e tecniche. Corrado si rivela attento , scrupoloso , meticoloso , molto preciso oltre che essere assolutamente serio ed onesto. Un esempio erudito , sensibile alle esigenze del cliente ma soprattutto di rara etica e professionalità .
Daniela Sellone
Daniela Sellone
14:02 31 Mar 16
Dalla mia esperienza posso certamente affermare che si tratta di persona competente, professionalmente molto serio e preparato. Rapido nei tempi, esauriente nelle risposte,affidabile nei consigli.
Manola Delpero
Manola Delpero
13:12 26 Mar 16
Nella giungla dei sedicenti esperti informatici, Corrado fa la differenza per serietà, competenze e qualità.
Lorenzo Barberis
Lorenzo Barberis
07:37 22 Mar 16
L'attenzione per i particolari, la ricerca delle soluzioni migliori - anche quando non sono quelle più a portata di mano, la completa personalizzazione di ogni progetto, nella migliore accezione di quell'artigianalità "Made in Italy" ben diversa dalle catene di montaggio ormai diffuse anche fra le Company che si occupano di realizzazione di siti web.Con Corrado è stato possibile dialogare e costruire insieme, sia quando a monte avevo soltanto un'idea, sia quando si trattava di realizzare concretamente un progetto che avevo in testa bello e finito.Un dialogo professionale e costruttivo che, a partire dal 2009, ha portato alla nascita e poi alla crescita dell'intero network telematico dell'associazione culturale della quale sono presidente e che ora annovera 6 siti web di grande successo nell'ambito della divulgazione scientifica.
Franco Rosso
Franco Rosso
21:52 03 Mar 16
Corrado è uno web developer professionale e capace, con una buona dose di umiltà e pazienza e con una volontà che lo rende capace di creare e trasformare qualsiasi cosa. Preciso e meticoloso è il partner ideale per qualsiasi progetto.
Laura Copelli
Laura Copelli
08:41 21 Jan 16
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