We can re-think the Web site together considering:
- Analysis of critical issues
- Analysis of look and feel
- Reorganization and categorization of contents
- Content redirection for SEO improvement
- Creation of responsive templates suitable for all mobile devices
- Installation, configuration and customization of WordPress templates and plugins
- Implementation and integration of new features
Make a move changing the appearance of your Web site making it really modern with a restyling
Have you already created your own Web site in WordPress?
Does not the site work well, or does it not work at all?
Can not customize it as you would like?
Do you want to redesign it completely?
The years pass, and although it may seem strange, it also happens for Web sites, I’m still following sites born ten years ago and several customers have agreed to invest in a restyling for their Web site.
After spending hours, days, weeks developing and building a Web site years pass, and even if it may seem strange, even a Web site get old.
I am still following Web sites born ten years ago and several customers have entered the order of ideas, and have agreed, to invest in a restyling of their Web site.
It’s an operation that has become really more and more common. Someone estimate that, because of the constantly updated browsers and the new programming systems developed, the maximum life cycle of a Web site is five years.
New technologies are born, new IT supports, new devices, new Web development languages. To make sure that a Web site is fully functional, it is necessary to keep up.
It is not just a matter of technical issue, but it is also matter of image, how many times you have found a perfectly functioning Web site, also with good content but that ‘somehow looks old’.
Even for non-professionals, the habit of surfing, develops a sort of awareness and allows us all to understand whether a Web site is modern or not.
The graphic is important but as we will see, this is not the only aspect to be taken into consideration. In any case, we can find ourselves in the situation where the main reason that drives us to review our Web site is the graphics.
Unattractive layouts, colors that do not reflect the company, illegible characters, unprofessional graphics are some examples.
In some cases you only need to renew the appearance by opting for a more modern and innovative style.
Changing fonts, colors, backgrounds, icons and formatting texts could really rejuvenate the Web site and make it more appealing to visitors, but without exaggerating and without distorting the initial identity.
The new trends of the Web tend to enhance minimalism and simplicity. Proceeding to ‘clean up’ on the Web site removing the superfluous is often the right way to follow eliminating heaviness, frills, shadows, invasive animated effects, excessively elaborated fonts or icons.
When it is really urgent and obligatory to redo the Web site
Really old Web sites using obsolete technology
If we talk about a real ‘living fossil’ a Web site made using Flash technology, those was very common in the early 2000s. In this case it is essential and urgent to redo it from scratch as this type of Web site are not indexed by search engines and are not absolutely usable for a proper SEO.
Web sites that do not yet have a responsive design
If it is somehow a ‘dated’ Web site, like a static non-responsive Web site (which meas does not fit correctly on tablets and smartphones) done ten years ago, when the mobile Web did not yet exist. Having a Web site that can not be displayed correctly on any device is obviously a disadvantage, not to mention the fact that non-responsive Web sites are further penalized by search engines.
Web sites not managed by a CMS
If the Web site does not allow you to manage your own content a very common problem in Web sites that do not use a CMS.
Often it is just a set of Web pages that must be changed individually and can be done only by those who created the Web site.
Thanks to modern CMS (Content Management System) it is possible to make changes and manage contents even without having a lot of technical knowledge.
This is an aspect to which I personally care a lot and I want to deliver to my customers a product that is as ‘manageable’ as possible.
Websites that no longer reflect a corporate or personal identity
If the company, the business, has changed the Web site is no longer a correct photograph of reality.
Moreover it is obvious that a business and a company are not static entities: they grow, change, evolve.
Sometimes is necessary to make a restyling, to realign the Web site to new needs, the Web site must represent not only the company but also its changes.
Add new features improving Web Performance and SEO positioning
Graphics and navigation are the most important elements that distinguish a Web site: they must be clear and simple to allow visitors easy access and use, but the restyling of a Web site does not only deal with this.
Restyling a Web site it is a very delicate operation, sometimes far more complex than the realization of a project from scratch.
We must reckon with what is already present, and also with a possible reorganization of the contents.
It is not only about redesign the graphic but we need also to improve functionality and features such as the Web Performance or critical factors for a good SEO optimization so as not to lose the positions gained on search engines.
To make a good restyling of a Web site it therefore serves common sense and above all a lot of experience.
In addition to the fact that it is essential to have a good layout that fits all mobile devices such as smartphones, tablets and Laptops, do not forget to add new features and functionality.
By redesigning a Web site, one must first of all think about users and try to innovate, eliminating the negative aspects at the same time.
I am sure that over the years a series of critical issues have emerged, it is good to collect and analyze them carefully.
Solving problems, adding useful and missing aspects, improving navigation, better reorganizing the contents; are all operations that in addition to the new graphics will allow to reach new users and at the same time ‘keep close’ users who already follow you.
Before starting the restyling of a Web site, it is therefore useful to carry out a detailed analysis to understand how and where to intervene in order to meet users’ expectations as well as new technological needs.