I can help you with:
- Photographs of environments and jobs
- Photographs of people
- Photographs of products for e-commerce Web sites
- Photographs of products for catalogs
- Photo Editing
- Choice, purchase and editing of stock photos from third parties
Make your website stand out among others using professional and original photographs
A Web site with quality images, shoot in a professional way, is certainly much more interesting and able to arouse emotions and positive sensations in those who are viewing.
Since few years I have started to add to Web sites realization also the possibility to have a photographs portfolio, finally I have combined two of my great passions, the one for the Web and one for photography.
In all this time I was always amazed by the little value attributed to photography and images to be used for a Web site.
Too often we end up with a potentially valid website with trivial, sloppy pictures, already seen thousand of times or worse with poor quality photos.
Sometimes people spent huge money to hire a professional to create a website and then end up using images downloaded in low resolution from some Web site.
Actually photos and images are not longer a secondary point they are much more important than the text itself, it is the real keystone, I would say a trick to differentiate yourself from competitors.
Photographs on a website have a series of really important tasks to accomplish: they serve to arouse emotions, intrigue, illustrate the services or products. Good images make the visitor remember the website and maybe come back again. A good graphic accompanied by good photos are the bases, the pillars, for any professional work.
If a Web site reflects professionalism and credibility it will surely be rewarded and considered more seriously and with more attention by visitors, increasing also business opportunities.
An important technical aspect for images and photographs published on a Web site, which is absolutely not secondary, is that they also contribute to the SEO positioning of a Web page. Photos accompanied and described appropriately with html tags are also also a source of potential visits from Google Images (the research tool dedicated to images).
Where to find free images to be used use on a Web site
Do not be attracted by the abundance of images on the Web, there is no need to say and remember that downloading images protected by copyright can lead to lawsuits. Much better to try to recover photographs or images without rights, even if there are not many. Take a look at what you can find on Pixabay a Web site specialized in royalty-free images.
Where to buy photographs to be used use on a Web site
If you are looking for more quality and, above all, more choice, it is inevitable that you have to go for one of the numerous photos stock Web sites. In this specific case I can help you managing your account, choosing and purchasing the photos, and editing them if necessary.
To be able to get what you need, simply register one of those the Web sites and log in, then look for your favorite image or photos; usually there are different kinds of subscriptions or credit systems.
123RF has millions of digital content like photographs, videos, vector.
Fotolia the available photographs vary from size to size, as well as the price in credits.
Shutterstock allows you to take advantage of different kinds of subscription for various periods of time or for individual projects.
Dreamstime after purchasing a credit pack you will be able to use them choosing photos and images.
How a photo shoot for a Web sites works
I always advise against using photos and images viewed and used by dozens of other Web sites.
The visitor wants to fell and perceive the originality of the contents, to see real companies, real environments, real people.
For this reason the photographic shooting usually takes place on site, directly by the client location, by appointment, with the due confidentiality and with the aim of presenting the activities and the environment in the best possible way. The same world with which the visitor will have to deal if decide to choose the services or products offered by the Web site.
In case of products to be included in an online e-commerce catalog, I will use small portable and assembling photographic studios on site.
I pay particular attention to framing, lighting, the composition of objects, the game of light and shadow, the technical characteristics that the image must have, but above all the true meaning of the image and the message that must convey towards Web site users.
As you can imagine a photo shoot for Web sites does not really differ from other types of photo shoots, the only note of attention is the fact that the photos must be thought based on where they should be placed within a page.
If a photo must be used for a slideshow on the main page, the proportions between the long and short side of the photo must maintain a sense and a aesthetics value with an horizontal dimension over 2000px and a vertical dimension variable between 300px to 600px.
The photos for other pages are normally less problematic, they can be large or small, horizontal or vertical, depending on the style of the page and how they fit.
As general rule I can say that the more the photos are large and engaging the more emotional impact will produce.
Smaller images, on the other hand, are usually used to help express a concept or simply to ‘break the text’ and thus create movement on the Web page that would otherwise be aesthetically too similar to a book page and not suitable.
Photography for e-commerce product catalogs
What has just been said is so much more important if we are talking of an e-commerce website where the presentation and photos of products can determine whether or not a sale. The visitor can not touch, grasp, or feel the product, the product can only be seen trough images, that is why is so important, is the only link with the reality.
Where the photo is more essential, paradoxically, is the kind of of Web site where is less cared for. Often in the process of creating an online store some customers start to send me photos simply not presentable to the public, perhaps made with a compact camera or even worse with a mobile phone. Those can not be used, that’s all.
Fortunately, the luxury sector is very attentive to this and in the past I had the pleasure of making photos dedicated to the presentation of jewelry and other products. I learned what I need about the digital darkroom, the photo retouch and the magic of software such as Lightroom and Photoshop.
After taking the picture, start the longest phase of the work, maybe the more underestimated one. Photos are first off all selected, then must arrange: the contrasts, the colors, the framing, lights and shadows, every detail is important.