I can follow you with:
- Creation and management of e-commerce Web sites
- Website design for professionals
- Development of Web sites for companies
- Development of Web sites for local small and medium-sized businesses
- Creation and management of Web sites and Blogs for associations and organizations
- Multilingual Web sites
- Web sites with responsive layout
Create a Web site because the market changes, those on the Internet definitely have more advantages
Today most people look for for information before proceeding with a purchase of a product or a service, where do they go to search if not on the Web? Internet is not only used globally, even the local market can be conquered through targeted online communication strategies.
If you have not a Web site and you are not in this universe or worse you are represented by a dated and obsolete Web site, certainly gives a bad impression and certainly does not inspire trust or security in potential customers.
Keeping an obsolete product instead of making a good restyling of the Web site can therefore be not only anachronistic but also dangerous damaging your image on the Web.
Building a Web site is the central point of a strategy
You will often hear me talking about a Web project rather than a Web site because building a Web site is just the starting point for a wide digital communication strategy. Creating a Web site is the central point to be integrated with many other online marketing activities and tools such as email marketing and social media.
Some realities (both private and business) have decided that perhaps it makes no more sense to have a Web site to sell their products or to promote their services. But can a company really ‘live’ just on social media? What would happen to the social media if they lose their charm, if they change, if they decide to do something that we do not like or that dislike to customers? Would your data, your content, your contacts really be yours?
Absolutely not, remember that being in a social media means being in the hands of third parties, control will always be on them.
Having a Web site is certainly important for certain activities such as companies or professionals, that with a good image on the Internet present their products or services. For small companies or traders, a social media presence is definitely to be considered, and could even be enough, but an integrated approach is always a better and a winning solution.
How should be considered a quote for a Web site development
Thanks to the introduction of CMS (Content Management System) like WordPress the construction of a Web site has apparently become simpler than few years ago when most were developed entirely from scratch. This change has allowed on one side the reduction of costs, at least part of them, but has also created a full bunch of improvised and incompetent people.
When you will start asking for quotes you will really see everything from several hundred euros to several thousand euros.
I realize that evaluating a quote like that for a non specialist is definitely not easy, compare offers considering only the price is not enough. Must consider and check the experience of who we are in front of, the curriculum, the portfolio of jobs already performed, the comments and reviews of customers. Too often I see people coming back from bad experiences with unfinished Web sites, malfatti, or worse that they have been cheated.
If a Web site ‘in theory’ can be created in few days through the use of WordPress and template available on the market for a tens of dollars the main job is definitely something else. To create and manage properly a Web site sometimes you need four or five different professionals: who deal only with the graphics, those who take care of images, those who only deals writing texts, those involved in the development and programming, those who optimizes Web pages for SEO and Web Performance, and possibly those involved in advertising campaigns and Web Marketing. To all this must add the time spent with the customer to really understand objectives and expectations.
Obviously there are various levels of Web sites, today more than ever are a very diversified products; if in some cases the resources were limited, the experience of those in the industry for years can really make the difference and get the best out of the available budget.
Web agency or Freelance?
Not everyone can afford superlative level Web site and all the necessary personalities behind it, only Web agencies are equipped to do that, and the prices charged reflect this effort. Usually these Web agencies talk with big names, and the budgets allocated suit those needs.
Reliability, availability, honesty and skills, are values that money does not always guarantee.
On the other hand you will see often offers for a complete Web sites starting from few hundred euros. I do not enter into these possibilities, but remember that you will always get what you pay for, and as the old saying… free cheese can only be found in mice traps.
A freelance Web designer can be competitive and have lower costs compared to a Web agency because it does not have to keep the expenses of such a structure, often works from home, but its experience and ability will often be sufficient to achieve, within a reasonable time, the most kind of Web sites.
Often a freelance Web developer is somehow connected with a network of other professionals.
If you are looking for a serious and responsible professional to work with, my advice is not to stop for the one offering best prices, but to search more information about him and his work consulting his LinkedIn profile, or any reviews on Google Business.
My approach creating Web sites
I have designed Web sites for passion since 2000, and it has become my main activity since 2009 when I returned to Italy after quite a long experience working abroad.
I started this long journey at the beginning of the Internet, because of that I had to build Web sites writing my own code entirely from scratch.
This experience proved to be fundamental and allowed me to have today a good know-how, in terms of design, architecture and Web sites development.
I am Web designer since more then 15 years, I worked as freelance for professionals, individuals, artists, companies carrying on many projects, ensuring always realization of quality Web sites.
Personalized and original
The Web sites I create are customized, following a ‘tailor made’ approach and the client’s needs. I do not purchase graphic templates from third parties but I create a customized WordPress template from scratch in which all the requests can be implemented from the beginning.
The design of the Web site must reflect an identity, be it corporate identity or professional identity. An effective and original design will allow the Web site to be recognizable and different from competitors.
Depending on the objectives I can recommend the best solution to realize a Web site, I will always stay in close contact with the customer until the end of the project in order to be able to understand all the expectations and implement them on the Web site designed.
Responsive and compatible
The creation of Web sites must lead to a harmonious, original, optimized, fully functional product; usable an compatible with tablets, smartphones and laptops.
The importance of designing a web site compatible with mobile devices is essential because the diffusion of these technologies.
I always create Web sites with a responsive Web designs, visitors must be able to view and navigate the Web site by any device, it is no longer an added value, today is the standard.
Integrated with social media
Connecting a Web site with social media is a really important opportunity, I propose to integrate simple but effective tools on the Web site that facilitate sharing and interaction between users.
Accompanied by professional photographs and images
If necessary it is possible to add to the Web site professionally realized images and photographs in order to present in a unique and original way activities or products.
Usability quality and safety
One of the most important aspects for a Web site is the correct functioning, but sometimes is not enough, if a visitor lands on a Web page and finds himself confused will probably go away and look for something else.
An easy and comfortable user experience, particularly in navigation, is essential for me, because of that I try to avoid problems that may arise especially using different devices.
I also pay particular attention to the standardization and validation of the code behind Web sites I create, obtaining the validation according to the W3C specifications.
In addition to what is provided by the hosting, I always include in the Web sites a security firewall that blocks any intruders, attacks, and the most common threats.
SEO optimization and Web Performance
Already in the implementation phase of the website, in the organization and editing of the contents, I follow a logic and setting defined by the SEO rules and best practices to improve positioning in searches.
Given the considerable importance, today, of the loading speed of the pages, I place particular care in the optimization of the code and images and all that can mean loss of precious seconds in order to improve the Web Performance and so the SEO itself.
The legal aspect
In any case, especially in the case of complex business realities and e-commerce web sites, I recommend contacting some specialized lawyers in the field. Being in good standing means avoiding very expensive sanctions.
How to proceed with the creation of a Web site
There is nothing mysterious in the creation of a web site, it is obviously a complex process that is divided into different steps.
In order to face this path together, in addition to technical knowledge and experience, is required good analytical skills, creativity, good taste, availability and collaboration. It is a long journey that is often unknown to non-professionals, for this reason I have tried to schematize it below.
Activity, company and competitors analysis
First of all we need to know each other, understand the goals to be achieved. This preliminary analysis is necessary to build a Web site accordingly with the language and the specific requirements of the market.
I will evaluate from one side the project and your request, on the other side the best and competitive Web sites in the same business sector.
Evaluation and creation of contents
We will decide together which kind of content to be included in the Web site, how to organize and structure them, and eventually how to manage them over time to keep the Web site alive.
In short we will plan at this stage Who does What, who will deal with producing the necessary material such as texts, images, icons and anything else is necessary.
Precisely at this stage the experience leads me to confirm that, the greater is the collaboration the better the final results will be.
Web site design
Once the content evaluation step has been completed, the layout, the navigation, the functionality and the users path through the Website will be defined by a logic oriented to user friendliness.
Based on the contents I will study for the Web site a modern and original design related to the reference market.
I will not buy a ready-made template from third parties but I will proceed to create a new WordPress template from scratch, in this way all the requests from the Web development will be implemented immediately.
Web site development
Once contents have been defined and evaluated the necessary material has been received, I can face the central part of the process: installing the WordPress CMS on the hosting, customizing the graphic template, inserting and editing the main contents like texts and images.
At this stage all the features required in the back-end and front-end areas will be integrated.
A simplified version of the administration area will also be created, this area will allow people in charge to autonomously and safely manage the main contents of the Web site.
Test stage and optimization
Once the Web site has been completed, I will manage tests to find out and solve any problems, in order to be sure that everything is working and running properly.
I will proceed to verify the correct loading of the pages on smartphones, tablets, laptops and desktops.
I will check the W3C validation, quality of Web Performance and any slowdowns.
Publication of the Web site
The work is completed and the Web site is online; from now on I can support you with improvements, updates, assistance to evolve the project and keep it constantly in line with market’s requests.
Assistance and Maintenance
If you are intimidated by the complexity of this WordPress world, need of continuous updates, backup and restore, do not forget that the quote is always included assistance and maintenance for one full year.
Today I almost always create my Web sites using CMS platforms like WordPress, a stable and secure product that allows me to offer to customers Web sites where they can autonomously manage their contents after a short training.
WordPress can be the right solution to get a great website at a price more than affordable, it remains a reliable open-source product. It is not a coincidence that worldwide over 30% of Web sites are managed by CMS WordPress ( Built With statistic )