I can help you to have a faster Website with:
- Analysis and monitoring of critical issues
- Server side compression
- Correct addressing of all pages with no redirection
- CSS code minimization
- HTML code minimization
- Optimization of all images
Better performances for a Web site mean more business but also a more ethical behavior
Finally we all want the same thing, we want users to interact significantly with what we had build for the Web, if it’s a blog we want people to read posts, if it’s an online store we want to turn visitors into buyers.
One of the keys to success in this sense is certainly develop and create Web sites really performing.
To get an idea of how important Web Performances are for a Web site just think that every 100 milliseconds of delay in viewing a page, Amazon calculates a loss of 1% in sales.
Even if we talk just about milliseconds for these web giants, the game is the same for everyone, it is clear that for a financial success of companies it is essential to have a Web site running with good performances.
However, not everyone considers another aspect, a poor performing Web sites can lead to real costs for people. Mobile users are a large share of Internet users all over the world, and it is important to remember that many of these users access the Web via mobile networks using prepaid plans.
A more performing Web site is therefore a more ethical Web site towards others, not everyone have a good connection, and I do not speak only of developing countries but also areas not covered by faster cellular networks.
Better Web Performances mean better SEO positioning
For years, Google has begun to give more visibility to content with better loading speed, offering guidelines and tools for developers to help them with this task. The search engines therefore consider today more and more important and worthy of note, compared to others, the faster Web sites.
Better performances for a Web site mean a better user experience
The human brain recognizes as slow or non-instant anything that requires more than 400 milliseconds, a second appears to be acceptable for a user to load a Web page, over one second the user feels like using a slow Web site or otherwise having an unsatisfactory experience.
The result? One user in 4 leaves a Web site if it takes more than 4 seconds to load.
How to get more from your hosting provider in terms of speed
I would say that now is quite clear how important is to have a fast Web site, light and performing, so as to respond quickly to the needs of users without making them wait and providing a good experience reducing the rate of abandonment. The problem is that today the average weight of a Web page is enormously bigger than it used to be.
In 1995 the weight of a page was just 14.1 Kb today the average of the Web pages has reached over 2 Mb in weight and with over 200 requests to the server.
To make the necessary comparisons just think that when the Internet was born at the end of the 90s and we were and still using floppy disk one of these disks could only contain 1.44 Mb of data, Microsoft Word could be installed using about twenty disks, a whole video game as the famous ‘Doom’ was available on 3 disks.
But how did we get to this point?
I would say basically because of laziness… faster connections have in fact led developers to worry less about the weight of the images, their resolution, the videos, the animations made through various types of scripts. The need to have more and more ‘trendy’ Web sites did the rest.
Small elements, of course, but all together contribute to making Web pages reach really considerable dimensions, fortunately we are now faced with a clear inversion of tendency.
Web Performance verification and monitoring
We have seen what is meant by the term Web Performance and understood how these have a fallout on the performance, the use, and above all the economy of a Web page. The next point is how to improve.
To start checking your site I recommend first of all the tool offered by Google itself PageSpeed.
Just type in the domain of the Web site we want to analyze and Google in a few seconds will offer us a simple result, based on a scale from zero to one hundred, will also generally indicate the critical points that it has detected and some links to further pages on each of them and guidelines on how to solve them.
For a more detailed check, to understand exactly where and how to intervene, I recommend GTMetrix.
In the process of creating a Web site, I immediately try to find out the right compromises between speed, user experience and graphics.
In addition to this use a whole series of WordPress plugins born specifically to manage various points reported by Google as critical.
The final result is a much more performing Web site, clearly the more you invest in a performing hosting provider the more you get back in performance and speed but this is another point and is by no means the only solution to have a faster Web site. On the other hand, even if you invest in a good hosting provider can not avoid the best practices and the above checks to get a really competitive Web site.